Globe explains Clavicular to boomer Canucks

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It’s time we talked about Clavicular. In the last month, the 20-year-old American influencer escaped the confines of the manosphere and broke into the wider public consciousness, prompting many of us to wonder “what does mogging mean?” and “what’s bone-smashing” and “do I really have to care about this?”
Clavicular, whose real name is Braden Peters, is a pre-eminent looksmaxxer, a type of (usually male) influencer who is obsessed with optimizing his physical appearance, often through extreme measures.
Although Clavicular’s recent virality has put a spotlight on looksmaxxing, the community, its beliefs and practice long predate the influencer.
What is looksmaxxing?
To understand Clavicular, we first need to understand looksmaxxing. Predominantly practised by heterosexual men, it’s the process of trying to maximize your physical appearance to be more attractive to women. With origins in the incel community, looksmaxxers believe that your worth is tied to your level of attractiveness with the underlying belief that society is “lookist,” meaning good looking people are likely to have better outcomes in dating, employment and schooling.
Looksmaxxing is a spectrum. It can be done through benign means – diet, exercise, trimming an unruly beard or clearing up acne – which is called “softmaxxing.” On the other end is “hardmaxxing,” which includes more intense measures such as limb-lengthening surgeries, abusing drugs in an attempt to increase your height, lose weight or gain muscle, and undergoing extreme cosmetic surgeries.
Unlike some other online communities, looksmaxxers aren’t united politically. Instead, the through line is their belief system around women. “The men in these communities are able to bond over ideas that women are promiscuous, only look for men who are extremely attractive,” says Michael Halpin, an associate professor of sociology at Dalhousie University who studies looksmaxxing. “That idea of male domination, female subordination and that beauty above all things is the thing that coheres the group.”
So, who is Clavicular?
Clavicular, or Peters to use his real name, is an influencer who has talked about his experience taking testosterone since he was a teen and taking methamphetamine to suppress his appetite, and endorses “bone-smashing,” which is using a hammer or another blunt object to cause micro-factures that will heal into a more chiseled jawline or more striking cheekbones. It’s an extreme evolution of mewing, which is trying to improve your jaw with exercises. Medical experts say these are bad ideas.
In the last year, Peters has built a following on the livestream platform Kick, an edgier version of Twitch with looser moderation policies. Videos of him rating and critiquing other men’s looks, a common ritual in the online community, regularly go viral on TikTok, X and Instagram.
Yet in recent weeks, he’s gone viral beyond the looksmaxxing cohort after he filmed himself at a Miami nightclub with manosphere influencer Andrew Tate and white nationalist commentator Nick Fuentes singing along to Kanye West’s song Heil Hitler. The owner of the Miami nightclub was forced to issue an apology after.
What does ‘mogging’ mean?
Like most online communities, looksmaxxing has developed its own confounding vernacular. For example, “mogging,” which is derived from the acronym “Alpha Male of the Group,” refers to being significantly more attractive than someone else. (To see it used in a sentence, Clavicular has that said California Governor Gavin Newsom mogs JD Vance.) “Framemogging” describes when someone has a broader or more muscular frame. “Jestermaxxing” is using humour as a way to attract female attention.
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“Looksmaxxing is a spectrum”. Ah, so many things are these days! Who forced the Miami club owner to apologize, moggers? Fuentes crew does it again.
 
Upvote 8
Mental illness can be defined as: when your irrational thought patterns start to become a danger to either yourself, or others around you
ie: Anorexia, Self-Injury, Trans surgeries, and now... Looksmaxxing
 
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True story:
-met a guy through online dating app
-we chatted, and had alot of the fundamentals (faith, a bit of conspiracy stuff, etc) in common
-met in person, but didn't really vibe or have any attraction so nothing came out of that interaction
-I deleted my account, then made a new one months later
-found the same guy, but he had updated his profile
-his only listed hobbies: mogging and lookmaxxing

Bro
I dodged a bullet there
:pfacepalm
 
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we first need to understand looksmaxxing. Predominantly practised by heterosexual men, it’s the process of trying to maximize your physical appearance to be more attractive to women.
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funny thing is I saw a clip of an interview with Clavicular and (disclaimer: anything could be fake, so maybe this is, but I'm assuming it's not) and he mentioned that he doesn't even think women can be more attractive than men....so that seems kinda gay to me

Maybe lookmaxxing and mogging is all about guys making themselves look more attractive to other guys
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